• Organisation and implementation of an event to present summer and winter tyres to 250 tyre distributors
  • A driving experience to experience the tyres
  • Integration of the tyres and their characteristics in a show programme, with the aim of getting to know the tyres and, at the same time, furthering customer loyalty



  • Choice of destination: Hotel Scalaria at Wolfgangsee, combined with the Salzburgring
  • Motto: ‚ÄúFire & Ice‚ÄĚ
  • Complete transformation of the hotel lobby into winter and summer lounge
  • Evening dinner show, during which the characteristics and features of the tyres constituted the choreographed programme of entertainment, room and stage design, as well as the menu
  • Driving experience at the nearby Salzburgring with motorsports celebrities


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