Occasion

Annually recurring 3-day corporate event

ctc assignment

Conception, organisation, implementation

Highlight

two different, entertaining and respectful recognition ceremonies

Chosen destination

Venice – the city which proclaimed itself the “World Capital of Sustainability” in 2022.

Target group

280 field sales employees all over the federal state

Powerful message

Four managers cycled from Freiburg to Venice to highlight the credibility of the organisation's values.

Recognition events in Venice

Over the past few years, the contracting company has undergone a transformation process. This corporate event needed to communicate their associated message along with mutual support and respect for people and nature. Therefore, daily activities with a cultural and sustainable background were exclusively selected for the optional programme. The incentive was also to support Venice’s awareness campaign #EnjoyRespectVenezia.

It was crucial that the values of solidarity, fairness, humanity and responsibility were conveyed when choosing the evening location. The former ‘Oficine 800’ salt warehouse provided an appreciative setting for the celebratory occasion: after the fashion show ‘Ode to Venice’s Historical Fashion’ by Venetian designer Stefano Nicolao, the honourees themselves took to the catwalk in tailored outfits. As a gift to the guests, these were made from renewable raw materials and locally produced in the designer’s atelier. Celebrations were then held in the glass cathedral of Santa Chiara Murano with traditional glassblowing demonstrations.

The second recognition event was then held based on the theme ‘Venice and the Secret to Success’. Speaker Prof. Jan Teunen gave thanks to the winners, telling a story of respect, success and sustainability in an entertaining way without information overload. Accompanied by large media recordings, the highlight was the portrait of a wise women whose gaze seemed to maintain permanent eye contact. Traits such as attitude, open-mindedness, clarity and vigilance were highlighted in this unique atmosphere.

“Venice teaches us what great success looks like. It’s a success that comes from within: from a harmonious attitude, stable inner peace, free spirit and strong awareness of solidarity. And it’s precisely these qualities that make our company successful. Each and every person honoured here today has earned it in their own way. Today we are honouring them in a particularly special manner: Before the eyes of a wise woman who reminds us that success obliges us to show our human side. The secret to success lies in our attitude. It lies in open-mindedness, how we treat others, the clarity of our actions and awareness of our spirit.”

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